The 12 Best SEO Audit Tools 2025 Update

That’s why regular technical SEO audits of your website should be an essential part of your SEO strategy. Once you’ve completed all the steps of the SEO audit checklist and fixed all the technical issues, you can ask Google to recrawl your pages to make it see the changes quicker. You can use WebSite Auditor to efficiently spot duplicate content issues. To do that, open the Site Audit module and check the On-page section (Duplicate titles and Duplicate meta descriptions). They also offer an embeddable widget that offers on-site SEO audits and White Label, giving you access to your users’ websites or sites they are interested in.

When should you perform a technical SEO audit?

The most important thing for Google is that its users find what they are looking for. A well-structured website is easier for both users and search engines to navigate. By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise. Neglecting SEO audits result in missed opportunities, declining traffic, and loss of potential customers.

The individual SEO score of your website indicates how well the web page complies with search engines’ quality SEO Anomaly guidelines. One can roughly say, that if the score is higher than 80% it means that the web page is already well-optimized whereas a score below 80% shows that there’s still room for improvement. If the score is below 30% there are severe errors and SEO issues on your website you should definitely deal with. The seventh step in our SEO audit checklist is your site’s mobile-friendliness.

SEO Audit Software Tools

• For example, a page providing instructions for how to tie a friendship bracelet that’s missing instructional images and essential keywords will rank poorly.
• The dashboard offers instant access to reports, monitors, and analysis tools.
• I think it is advisable to get into good habits with regular audits as part of ongoing site maintenance.
• Your website’s robots.txt file tells search crawlers which sections of the site should be crawled and which ones should be ignored.

Then move to enhancements and optimizations that can boost performance. • Duplicates – if multiple pages share the same title or meta description, rewrite them to be distinct. The Raven study found 22% of page titles were duplicates and 17% of meta descriptions were duplicate across sites crawled .

SEO tools and AI are increasingly helpful, but they’re still just tools. Ultimately, your own human judgment, experience, and common sense remain the most critical factors in effective SEO. Meanwhile, fundamental aspects of SEO, such as strategic keyword targeting or on-page optimization, are completely missing since no tool can fully capture these nuances. A clear keyword map ensures every page has a defined role, which makes your entire SEO strategy more effective. While SEO clients often hesitate about changing visible content, they usually feel comfortable adding structured data because it’s invisible to website visitors. Schema Markup (or structured data) explicitly defines your content’s meaning, which helps Google easily understand the main topic and context of your pages.

Once you understand the value of ranking #1 for your target keywords, you can better estimate a budget and allocate the appropriate resources to accomplish your goal. It will also help prioritize and budget your tasks while ensuring a positive ROI from SEO as a marketing channel. Headings, together with paragraphs, bulleted lists, and other webpage structure elements, help create rich search results in Google.

By default, WebSite Auditor will crawl your website using the SEO-PowerSuite-bot. But if you want to change the crawler’s settings, say, set up robots.txt instructions for a specific search engine, tick Enable expert options. To initiate the scan, open WebSite Auditor and create a project. On the start screen, enter your website’s URL and click Next. If you’ve already used WebSite Auditor before, just click New on the top bar to start a new project.