20 Best SEO Tools in 2025 For Every Use Case

If you’re more comfortable with all this SEO stuff and want a tool to really flex your skills, go with Ahrefs. Whether you’re an SEO beginner or a pro looking for something new, this guide has you covered. Adam Enfroy Ventures LLC is an education and training company.

Keyword Tool

More and more businesses are taking their products online and forming ecommerce stores. To make sure your products actually get seen by your target audience, though, you need to incorporate SEO best practices and strategies into your marketing campaign. I am constantly asked by clients ‘How do I rank higher on Google? ‘ and it can be difficult to explain all that goes into that. Moz Local helps us point to tangible improvements over time and benchmark success. For any business with a website in need of high-capacity keyword tracking.

Although Writesonic’s pricing may seem attractive, it’s worth noting that the plans include relatively few articles compared to Surfer SEO and other best Surfer SEO competitors. Moreover, the limited seat allocations also make team collaboration challenging without upgrading to the pricier options. Scalenut takes a comprehensive approach to SEO content, covering the entire lifecycle from planning to analysis. At the heart of the platform is Cruise Mode, their flagship feature that lets you write SEO-friendly content in less than 5 minutes. Copywritely offers a specific pricing model based on the number of pages checked each month.

Google Analytics 4 (GA4) is a platform that tracks how people arrive at and interact with pages on your website. Besides monitoring reviews, Yext lets you respond to (via auto-responder or manually), request, and analyze reviews for their sentiment. Enter a URL and scroll to see estimated traffic and engagement stats, site traffic demographics, traffic sources, and more. The tool is free, but you do have to give up your email address to access it. These SEO tools are either completely free or have a robust free tier with plenty of functionality.

• Its dashboard is data-rich and may feel a bit overwhelming at first, especially for those unfamiliar with SEO or analytics tools.
• Google Trends makes it easy for your business to stay on top of what’s trending on Google search pages.
• The affordable tools in this guide provide excellent value while delivering the features most small businesses actually need.

It doesn’t offer advanced analytics, link-building features, or technical audits. For more in-depth SEO work or competitive analysis, external tools may still be needed. There’s a lot of data to digest, and SEO Anomaly beginners might feel overwhelmed at first. It also focuses mostly on content (not technical SEO or backlinks) so you’ll likely use it alongside other tools. While it’s a solid starting point, Ubersuggest does have limitations. Its data isn’t as detailed or precise as that of tools like Ahrefs or Semrush, and it lacks advanced features like in-depth competitor research or technical SEO auditing.

Check Your Topic Cluster Performance

Another key feature is the ability to submit and test sitemaps. RankIQ is also user-friendly and affordable, making it accessible to bloggers, freelancers, and small businesses. Some free SEO tools are limited in their capabilities but allow you to enhance them through integrations with other popular SEO tools, such as Google Analytics or Google Search Console. It’s in your best interest to choose an SEO tool that seamlessly integrates with the various SEO and marketing solutions you use or plan to use in the future. If you’re wondering about the performance of specific sections of your website, the visitor recordings feature will also be beneficial. It will allow you to record your site visitors as they engage with your site to reveal where they’re clicking, how long they’re spending on CTA forms and more.

Serpstat is an all-in-one SEO platform that provides comprehensive solutions for many digital marketing needs. This is all in one SEO tools to complete your website audit using without any money or payment. As an example, just click article rewriter tool to rewrite human readable article using synonyms. You can check bulk domain authority and page authority of any website. Backlink is very important for SEO, you can check your website backlink status using our backlink checker tools online.

For example, if you have a 1,000-page site, a tool limited to 500 pages won’t work, even if the price looks attractive. Selecting the right affordable SEO tool requires a practical approach focused on your specific needs. Choose a tool that excels in your problem area rather than paying for features you won’t use. Screaming Frog is the ideal tool for finding and fixing technical SEO issues that prevent good rankings. If your site has mysterious ranking problems, indexing issues, or seems to be underperforming despite good content, this tool helps identify the technical barriers holding you back.

The best paid SEO tools to level up your ROI

And the audit tools in SEMrush, Ahrefs, and Moz are pretty basic. They’re the “new” SEO kid on the block and I have to admit, their tool has a ton of depth to it. Every time I log in, I find a hidden feature or report that makes me giddy. Beyond that, there are a few specialty tools worth picking up if you’re doing those types of tasks. After you pick your main SEO workhorse, I highly recommend you take full advantage of the free tools.

Search engines like Google are continually updating their ranking algorithms, so staying on top of your SEO with the best SEO tools remains crucial. “Hotjar makes it easy to visually see how users interact with your website. This helps you see if there are things that could be improved on the site in terms of on-site engagement,” says Mika Lepisto, a digital marketing consultant at BackOps Marketing. SEO PowerSuite is an SEO toolkit that comes with four desktop applications. One for rank tracking and keyword research, one for on-page SEO and technical SEO audits, one for backlink research, and one for link building and outreach. GrowthBar is an AI tool and SEO auditing tool for performing keyword research, writing, doing competitive analysis, and tracking SEO rankings.